What to expect from Wayne's Words
Hi there,
I’m Wayne - a digital advertising professional who has been working in the digital advertising industry since 2008. I was one of the earlier adopters of programmatic advertising and have since held roles in major holding companies (such as WPP, Interpublic, Havas and Dentsu) and setup my own consultancy in 2016 to provide impartial advice to empower advertisers.
Digital advertising motivates me because of the value it can provide to consumers and businesses. On a personal level I get to work with smart people who are open-minded and think strategically about big challenges that have yet to be solved.
Over the years I’ve written & contributed to a lot of articles in relation to digital advertising (1, 2, 3 and 4 for example). These articles have been distributed throughout various trade publications and platforms. I’m now consolidating all my written work into this newsletter and my podcast The AdPod will live separately.
To manage expectations, this newsletter will;
Provide truly unbiased perspective on topics related to digital advertising
Balance technical approaches with strategic thinking
Not comment on industry news and events (there’s plenty of great places to read about that already)
If you’re looking to broaden your understanding of digital advertising, see why things operate the way they do and to also be inspired by the opportunities now and in future, then this is the place.
Feedback is a gift, so feel free to message me if you agree/disagree with anything I say.
I hope you enjoy and get value from this newsletter.
Best,
Wayne